Archive for the ‘Uncategorized’ Category

Let’s see how Domino’s handles this one!

Tuesday, April 14th, 2009

COSTA IMC is a multicultural integrated marketing communications firm that is passionate about tapping into consumers’ minds and influencing their drive to buy. With access to world-renowned marketing experts, COSTA IMC engages a multinational team to achieve profitable results. The firm specializes in advertising and promotions; brand experience; media planning and buying; public relations; consumer insight and strategic planning; relationship marketing; interactive; and measurement.

Digital Fish Business

Friday, April 3rd, 2009

 COSTA IMC is a multicultural integrated marketing communications firm that is passionate about tapping into consumers’ minds and influencing their drive to buy. With access to world-renowned marketing experts, COSTA IMC engages a multinational team to achieve profitable results. The firm specializes in advertising and promotions; brand experience; media planning and buying; public relations; consumer insight and strategic planning; relationship marketing; interactive; and measurement.

Rapping Flight Attendant

Thursday, March 26th, 2009


COSTA IMC is a multicultural integrated marketing communications firm that is passionate about tapping into consumers’ minds and influencing their drive to buy. With access to world-renowned marketing experts, COSTA IMC engages a multinational team to achieve profitable results. The firm specializes in advertising and promotions; brand experience; media planning and buying; public relations; consumer insight and strategic planning; relationship marketing; interactive; and measurement.

A New Generation

Tuesday, March 10th, 2009

<a href=”http://video.msn.com/?mkt=en-GB&playlist=videoByUuids:uuids:a517b260-bb6b-48b9-87ac-8e2743a28ec5&showPlaylist=true&from=shared” target=”_new” title=”Future Vision Montage”>Video: Future Vision Montage</a>

COSTA IMC is a multicultural integrated marketing communications firm that is passionate about tapping into consumers’ minds and influencing their drive to buy. With access to world-renowned marketing experts, COSTA IMC engages a multinational team to achieve profitable results. The firm specializes in advertising and promotions; brand experience; media planning and buying; public relations; consumer insight and strategic planning; relationship marketing; interactive; and measurement.

Wall Street in Crisis!

Monday, September 15th, 2008

Last night, the U.S. financial industry was shaken by an inevitably transformation. Lehman Brothers Holdings, Inc. filed for bankrupcy protection, and Merrill Lynch struck a last-minute deal to avoid a similar ending. Merrill Lynch agreed to a $44 billion merge with Bank of America.

For more on this topic, click here. 

COSTA IMC is a multicultural integrated marketing communications firm that is passionate about tapping into consumers’ minds and influencing their drive to buy. With access to world-renowned marketing experts, COSTA IMC engages a multinational team to achieve profitable results. The firm specializes in advertising and promotions; brand experience; media planning and buying; public relations; consumer insight and strategic planning; relationship marketing; interactive; and measurement.

Video Games, A New College Course!

Thursday, September 4th, 2008

Nowadays, the creation of interactive video games is a new career. Writing a novel or going to Hollywood is no longer a college student’s dream. A few years ago, the University of Southern California confirmed that the development of interactive video games could be a profession. 

“It is rare for a newly minted designer to understand how to entertain and engage the player without  going overboard,” says John Hight, Playstation Director of Development.

Today several colleges offer courses and programs that can help you create the future Xbox innovation.

For more on this topic, click here.

COSTA IMC is a multicultural integrated marketing communications firm that is passionate about tapping into consumers’ minds and influencing their drive to buy. With access to world-renowned marketing experts, COSTA IMC engages a multinational team to achieve profitable results. The firm specializes in advertising and promotions; brand experience; media planning and buying; public relations; consumer insight and strategic planning; relationship marketing; interactive; and measurement.

China’s Loss

Tuesday, August 19th, 2008

Liu Xiang and Yao Ming are China’s most famous athletes and icons. During the 2004 games in Athens, Liu Xiang showed the world Asians could be gold medalists in track events, as well as gymnastics. Nike, Coca Cola, and Lenovo Group Ltd, among others, have invested millions of dollars in Liu’s sponsorship. 

Unfortunately, Liu Xiang was removed from the starting blocks of the 110-meter hurdles with a tendon injury, marking the end of his Olympic efforts. “For one man to carry the burden of a nation, from a brand perspective, was never a smart thing to do,” said Mr. Doctoroff, whose agency has made ads featuring Mr. Liu for Yili, the milk brand.

For more on this topic, click here.

COSTA IMC is a multicultural integrated marketing communications firm that is passionate about tapping into consumers’ minds and influencing their drive to buy. With access to world-renowned marketing experts, COSTA IMC engages a multinational team to achieve profitable results. The firm specializes in advertising and promotions; brand experience; media planning and buying; public relations; consumer insight and strategic planning; relationship marketing; interactive; and measurement.

iPhone’s New Home!

Wednesday, August 13th, 2008

 

As of September 7th, Best Buy will be the only store besides Apple and AT&T to sell iPhones at their retail stores. The iPhone will be available at 970 full-size Best Buy stores and 16 smaller Best Buy Mobile stores.

“Best Buy resells Apple’s Mac computers and iPod media players…the long-standing relationship between the companies was the reason Best Buy would now be able to sell the iPhone Apple,” said Best Buy’s spokeswoman Natalie Kerris.

For more on this topic, click here.

COSTA IMC is a multicultural integrated marketing communications firm that is passionate about tapping into consumers’ minds and influencing their drive to buy. With access to world-renowned marketing experts, COSTA IMC engages a multinational team to achieve profitable results. The firm specializes in advertising and promotions; brand experience; media planning and buying; public relations; consumer insight and strategic planning; relationship marketing; interactive; and measurement.

2008 Olympics Etiquette!

Thursday, August 7th, 2008

As China prepares for the world, the U.S. Olympic Committee is requiring all of their Olympians attend a two-day course called the “ambassador program” prior to traveling to Beijing. The course includes an overview of Chinese culture and etiquette in an effort to avoid embarrassing behaviors from participants in previous competitions.

“It is a response to lessons learned that we need to do a much better job of providing a basis for decision-making; this is to make clear what America expects of its Olympic team,” says Darryl Seibel, one of the course organizers and head spokesman of the USOC.

For more on this topic, click here.

COSTA IMC is a multicultural integrated marketing communications firm that is passionate about tapping into consumers’ minds and influencing their drive to buy. With access to world-renowned marketing experts, COSTA IMC engages a multinational team to achieve profitable results. The firm specializes in advertising and promotions; brand experience; media planning and buying; public relations; consumer insight and strategic planning; relationship marketing; interactive; and measurement.

A Petroleum-Free Future

Tuesday, June 17th, 2008

On Monday, Honda introduced the new FCX Clarity, the first hydrogen fuel vehicle intended for mass production.  Only 200 of these vehicles will be produced over the next three years. Over time, as hydrogen fuel station grow, the number of vehicles manufactured will increase to reflect demand. The first five customers were also announced at the ceremony, including one celebrity.

“This is a must-have technology for the future of the earth,” said Takeo Fukui, Honda’s president.

For more on this topic, click here.

COSTA IMC is a multicultural integrated marketing communications firm that is passionate about tapping into consumers’ minds and influencing their drive to buy. With access to world-renowned marketing experts, COSTA IMC engages a multinational team to achieve profitable results. The firm specializes in advertising and promotions; brand experience; media planning and buying; public relations; consumer insight and strategic planning; relationship marketing; interactive; and measurement.