Want a coveted spot for advertising in NYC’s Time Square? What used to cost millions is now available at a fraction of the cost…if you are willing to take advantage of non-traditional advertising space. As the down economy continues to force more and more retailers out of business, commercial real estate owners are thinking creatively on how to make a fast dime, in the midst of widespread vacancies in retail space.
The tactic involves using vacant storefront windows from empty retail spaces in metropolitan areas to advertise products and services. The main objective is to capture pedestrians’ attention while commuting from one place to another. Here are the top three reasons why to consider utilizing this vehicle:
1. Commercial real estate owners are eager to lease their respective spaces, allowing once highly coveted window displays to become accessible advertising ground. Places like the corner of 5th Avenue and 57th Street in Manhattan are turning into affordable outlets for brands on a budget.
2. It’s more affordable to place an ad in a storefront than on a billboard. For example, one advertiser paid only $500 for three-month stint in a prime location. A comparable outdoor billboard in the same location would come at a cost of about $50,000.
3. With an audience at ground level, this promotional vehicle allows marketers to incorporate TVs, computer screens, and other technological devices to increase engagement and overall the recall of the campaign. Innovative marketers like Nokia, Intel, and AT&T are taking advantage of this opportunity to differentiate their respective brands.
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