I AM IMC: COSTA IMC Newsletters

Last Chance to Win a Free iPhone 3G

The COSTA IMC iPhone Contest is nearing its end. Are you prepared to win? One winner will be chosen this week from those who have referred their friends and family to the COSTA IMC Newsletter.

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5 Things Marketers Can Learn from Children

Originality, vision, invention, and a fearless approach to life. Who embodies these traits best? Before you answer that question, consider this: when kids play with coloring books, they don't worry about crayon drawings that smear past designated lines or matching exact colors with 'reality.' Children color the grass purple, the sky yellow, and the ocean pink. Think about it—when we become grownups, we learn words like "taboo," "politically correct," "censorship," and "convention." Rules, regulations, and boundaries help us live in proper societies, but can stifle the Muses of Creativity.

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Smart Bites: Keys to Innovation

According to Prophet's 2008 Best Practices Study, the following factors define companies who innovate:

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How to Tap into Your Creativity

To some extent, every task in our professional and personal lives requires creativity. Unlock your creative spirit with approaches from Nickerson's "Enhancing Creativity."

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