4 Pointers to
Leverage Social Media

While you slept through the social media learning curb, your competitors learned to monetize online conversations. How can you tip the scales in your favor and win points for your brand?

Find out more…

How to Get a Job
in Marketing Today

Searching for marketing jobs in a recession is a challenge, and we’ve compiled a helpful guide to steer you in the right direction.

Find a job in marketing with COSTA IMC’s Top 10 approach:

Packaging That Sells
Your Brand

We don’t care how great your product is! If your packaging turns off consumers, or doesn’t break through the clutter and lure them, you’ve got no sale.

Here’s 5 ways to make your brand jump from the shelf:

New Podcast!

The COSTA IMC podcast showcases the perspectives of seasoned marketing professionals, educators, and experts in their given fields. We cover a variety of topics, such as consumer behavior, segmentation, branding, product innovation, strategy, and measurement.  I Am IMC provides valuable insights to students, professionals, and curious, motivated individuals.  We invite our partners, clients, friends, and community to broaden their understanding of these topics and to uncover the secrets of successful branding and groundbreaking initiatives that shape our societies.

The podcasts can be viewed for free on iTunes.  Simply subscribe to I Am IMC at iTunes.