Resolution 1:
“Get inspired by ingenious initiatives"

Looking back at the last year, the upheavals and downturns, the most effective marketers will always be those who learn from the experiences of the past. On that note, we’ll point out two of COSTA IMC’s favorite marketing campaigns of 2008, and why we were so impressed!

Check them out…

Resolution 2:
“Consider marketing to U.S. Hispanics"

Even if you haven’t started marketing your products or services to the U.S. Hispanic segment, you’ve surely heard of the fast growing power of this segment. Currently, the U.S. has 42.4 million Hispanics. That’s more than the total number of Spaniards living in Spain!

Find out more...

Resolution 3:
“Explore New Platforms…"

…like mobile marketing. Today’s dynamic and fragmented media landscape can prove challenging for marketers trying to combine the right media mix. It’s important to think beyond traditional media, and consider newer platforms like mobile advertising because it’s got a lot to offer. Did you know there are over 255 million mobile phone users in the U.S.? More importantly, there’s a 41 percent recall in brands advertised through mobile platforms.

Read on…

New TV Spot!

CNN International recently aired COSTA IMC’s 20-second TV spot for GDA. The spot launched in English and Spanish, and is part of a larger effort to reposition the brand among media professionals.

Click here to view…