Tips & Trends: Combat Price Inflation

At this point, we all know what's going on-the country is in the grips of a recession. If you're like everyone else, you're thinking about clever ways to grow your business despite the downturn or maximizing resources to stay afloat.

Media: Turbulence Ahead for Print

Since 1940, the United States has lost 441 daily newspapers. Print media across the country has been going under the knife both figuratively and literally. Dailies are cutting jobs in mass layoffs, including giants such as USA Today, who cut approximately 45 newsroom jobs, or 9 percent of its roughly 500 employees last November. This month, the New York Times reported that, "papers have cut costs by shedding thousands of workers, eliminating some distribution routes and printing fewer, smaller pages, but profit margins continue to shrink." Will this flailing medium survive the thrashing tide or drown in a page of history?

Consumer: Are Recession Fears Really Scaring Away Consumers?

Not as much as you'd think. During the first quarter of 2008, the U.S. gross domestic product increased by 0.9 percent, beating initial estimates of 0.6 percent, according to the Bureau of Economic Analysis. And although these numbers may not be comforting, they certainly undermine the pessimism that has lately shadowed the country.

Marketers' Recession Survival Tactics

Find out important tactics for surviving the recession and turning trials into opportunities.

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