I AM IMC: COSTA IMC Newsletters

Consumer: The Virtual Dialogue

Would it surprise you to learn that 79 percent of English-speaking Hispanics are online? According to an October-December 2007 survey conducted by the Pew Hispanic Center, English-speaking Hispanics surpass both White Non-Hispanics (76 percent) and Black Non-Hispanics (56 percent) in their Internet usage.

Ninety-two percent of Internet users are between the ages of 18-29, cites the Pew Hispanic Center. In the case of U.S. Hispanics, one of the drivers for Internet usage includes the new social networking sites that showcase English language content with a Hispanic flavor. Most second and third generation U.S. Hispanics prefer to communicate in English, and social networking sites jockeying for their attention understand the importance of providing English language content.

Nevertheless, although English language content is popular among young U.S. Hispanics, it has not rendered bilingual or Spanish language content obsolete. Popular Hispanic social networking sites that continue to feature all Spanish language content are mybatanga.com, quepasa.com, and vostu.com.

Whether your company wants to start a dialogue with the younger U.S. Hispanic demographic or the first generation U.S. Hispanics, the new trend is targeting them through the online medium. Take a look at other Hispanic social networking sites that display English language content:

www.cyloop.com
www.mygrito.com
www.migente.com
www.quepasa.com
www.latinosconnected.com

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