Tips & Trends: Social Media in the Workplace

Social networking and user-generated content applications changed the way we communicate with each other, promoting greater interaction and information sharing between individuals. What are the benefits of implementing this technology in our work environments?

Media: Reach Multicultural Audiences — Think Strategically

For most companies, reaching multicultural audiences can be a daunting task due to the cultural differences, language barriers, and diverse age ranges that mark each segment. Yet, the emerging medium known as social networking sites arrived to revolutionize communication and facilitate information sharing in a way no other medium has allowed before.

Consumer: The Virtual Dialogue

Would it surprise you to learn that 79 percent of English-speaking Hispanics are online? According to an October-December 2007 survey conducted by the Pew Hispanic Center, English-speaking Hispanics surpass both White Non-Hispanics (76 percent) and Black Non-Hispanics (56 percent) in their Internet usage.

Consumer: The Virtual Dialogue

COSTA IMC team uncovers how real people on the street feel about social networking Web sites like MySpace and Facebook. Be prepared to hear candid perspectives on a hot topic

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Costa IMC Integrated Marketing and Communications
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