|
Coffee Wars on YouTube
COSTA IMC team gives away free coffee in front of competing coffee store fronts located on the same corner of a busy Miami intersection. They capture the reactions of consumers and managers and present them in this short film.
Watch Now...
Improv Everywhere
Charlie Todd has a vision: riding the subway without pants. Or at least that's part of his vision.
Continue Reading...
Performance Interviews
After 10 years in business, Value Click Media, one of the first online advertising networks and early pioneers of applying performance-based pricing methods to the ad network, engaged with 57 major leaders in online advertising to deeply understand the definition of performance. These leaders share their enlightening perspectives on the definition of performance, what it means to perform, and examples of who embodies performance.
Continue Reading...
Hispanics Influence at the Polls
In previous years, the number of Latinos participating in the presidential vote was minimal at best, but 2008 promises to be an upbeat year. Latinos total 15% of the U.S. population and are the fastest growing ethnic group. Political candidates have taken notice of this statistic and are making significant efforts to get Latino votes.
Continue Reading...
Hispanic Spending
"Hispanics have over $686 billion in spending and it is said to be growing at twice the annual rate of non-Hispanic spending," according to the Power of Hispanic Consumers, a study conducted by Clear Channel Outdoor. Even on this year's election campaign, Hispanic spending is said to surpass the $2 billion mark in Texas. Hispanics are the largest growing minority, with growth at such a rapid pace, dominance as the leading ethnic group is expected by 2050, according to The Pew Hispanic Center.
Continue Reading...
The Green Illusion
The trend for going green has infiltrated the American consumer - from the grocery shelves to the department stores, the coffee shops to the gas pumps, from sea to shining sea. With consumers taking greater interest in cause marketing and purchasing products that benefit a greater good, marketers, in particular, are reaping the benefits of becoming Mother Earth's newfound best friend. However, a study published by TerraChoice may have consumers questioning the truth behind claims of going green.
Continue Reading...
|
