Top 5 Things CMOs
Need To Be Successful

For many decades, CMOs were expected to act as advertisers and brand developers, now they have transitioned to leaders amassing creative and business skills.

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Facebook's Quest
for Profits

A recent study released by eMarketer showed that ad spending on social networking sites for 2008 came below the expected figure at 1.2 billion dollars.

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Putting A Face
To A Brand

The use of CEOs as the image of the company is a move that doesn’t always work. There is a higher probability of success when advertising a light-hearted product, such as a cheeseburger or chicken.

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COSTA IMC News!

The COSTA IMC is proud to announce we have expanded our menu offering to include Below-The-Line (BTL) activities. Among these we have: events, promotions, POS displays, corporate videos, and prize-incentive initiatives. Our team considers BTL to be an important and growing part of the communication mix used by many brands nowadays. We are excited to make these services available for your brand.