Tips & Trends: A Tailored Fit

In a time of recession, retailers are finding new ways of keeping their products top of mind with consumers. The recent revamping of the Saks 5th Avenue web site is one example of a fresh approach to online advertising. Consumers now get a more personalized experience during online shopping excursions.

Media: Buzz Worthy

How do we reignite a dying industry with innovation? It's no secret the music industry is suffering from dwindling CD sales and has resorted to a myriad of tactics in order to survive. One rock band at the forefront of novel promotion strategies meant to create media buzz is Radiohead. Their recent tactics have gained mention in print and online publications such as, Rolling Stone, Thomson Reuters, Associated Press, Wired, and TechDigest.

Consumer: Segmenting the Segmented

Hispanics are a dynamic and evolving demographic, estimated at 14.8 percent of the total U.S. population and projected to experience substantial growth over the next four decades. By the year 2050, nearly 30 percent of the total population will be Hispanic.

Exciting New Adventure

COSTA IMC brings China Man to Miami's South Beach to sell his wares for an outrageously low price directly in front of competing high-end merchandising stores. See consumers reaction.

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Costa IMC Integrated Marketing and Communications
1560 Lenox Avenue. # 305. Miami Beach, Florida 33139