The Power of WOM

Before making a purchase decision, it’s likely you’ll ask a trusted family member or friend what they recommend. Their endorsement carries power that will make or break a purchase. For certain categories, word-of-mouth (WOM) is a key factor in the purchasing decision and can be the tipping point that drives sales.

Find out tips on how to leverage WOM...

How to Maximize CRM

Want to increase consumer retention and acquisition? If you know who your customers are, how to contact them, and their purchasing behavior, you’re ready to implement a basic CRM program.

Here's how to do it...

Guerrilla Warriors

During tough economic times, the law of survival of the fittest kicks in at lightening speed, forcing organizations to find innovative ways of strengthening their position. Brands that can’t hold onto their market share will lose much more than that once the economic cycle springs back up again.  Want to find out how to get more with way less? Take advantage of the reduction in message clutter and make your brand stand out with guerilla marketing.

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