Canon USA Mixes Direct Mail, Webinars and Social Networks to Win New Customers by Bruce Britt

Printer manuafacturer blends in-depth messaging tools to stay on top during flat economy.
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The Greatest Generation (of Networkers) by Jeffrey Zaslow

How much work can "hyper-socializing" students or employees really accomplish if they are holding multiple conversations with friends via text-messaging, or are obsessively checking Facebook?
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