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Miami, FL - COSTA IMC, an integrated marketing and communications firm based in Miami, is proud to annunce the launch of CRE8 BTL, the newest addition to our group of companies. In the works for the past 6 months, CRE8 BTL will focus on:
- Event Marketing
- Promotions
- Merchandising and POP Materials
- Trade Marketing
CRE8 BTL will be led by Marcel Mancera, serial entrepreneur with over 20 years of expertise in the U.S. and Latin America. Mr. Mancera has built a solid reputation for BTL (Below The Line) marketing in the last decade, having launched EMEGE 10 years ago and rapidly becoming one of the largest event marketing firms in Latin America.
"With this new venture, our group of companies is very well positioned to better serve our clients in BTL services," says Jose R. Costa, President of COSTA IMC.
Some current clients include Proctor & Gamble - Gillette, Toyota, Hershey's, and SC Johnson. "Thanks to our experience in North and South America, we're going to be able to leverage years of award-winning creative development and execution capabilities. However, what makes us stronger than the competition is our capacity to measure BTL return on investment," says Mr. Mancera.
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COSTA IMC is an integrated marketing communications firm that is passionate about tapping into consumers' minds and influencing their drive to buy. With access to world-renowned marketing experts, COSTA IMC engages a multinational team to achieve profitable results. The firm specializes in advertising and promotions, brand experience, media planning and buying, public relations, consumer insight and strategic planning, relationship marketing, interactive, and measurment.
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