After gaining alignment on the social media strategy, determine what web 2.0 vehicles the organization needs to leverage and why. For example, thinking about Facebook versus LinkedIn is critical when defining the scope of the strategic direction for short-term gain or long-term brand impact.
Also of critical importance is a keen consideration of competitive presence and activity on the social media space. How will your brand uniquely deliver a differentiated experience for the consumer?
To help you get started, we've put together a Top Five to inspire marketers when thinking about building an online presence in 2010.
1. Podcasts and webinars about a product's overall features help to illustrate how a product functions and what it can do for the consumer. Regularly creating and updating webisodes keep your followers interested and up to date.
2. Tagging and other metadata will improve your ability to search and measure the spread of searchable content, as well as increase traffic. Tag items in your websites, blogs and even press releases, ensuring that your content populates in top search results.
3. Twitter is an excellent way to show a company's personality. Establishing your brand through Twitter can aid in reaching out to brand loyalists and growing affinity for your brand virally.
4. Start a community group on Facebook or LinkedIn within the space where your customer does business. This is a great area to highlight your best features and promote specials to attract new clients.
5. Heard of Social Bookmarking, but not how it works? Make it easy for your consumers to "bookmark" your website and share it with others. Check out this two-minute YouTube video for an easy explaination.
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