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COSTA IMC September 2008 Newsletter
iPhone Contest Congratulations!

Congratulations Cindy Jones, winner of the COSTA IMC Free iPhone Contest, and Fred Harbuck and Ingrid Korgemagi, winners of the $25 iTunes gift cards!

9 Things Superheroes Can Teach Marketers

Although superheroes are fictional characters, there's plenty we can learn from their magic and madness. Read on to learn a thing or two from the caped crusaders…

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All About Lesbians

As marketers, we need to be acutely aware of all the segments that make up our brand's consumers, including the U.S. gay and lesbian community. According to Community Marketing's Lesbian Consumer Index, the annual household income for lesbians is approximately $80,000. The U.S. Census Bureau cites the median income of the average U.S. household at $48,201 — lesbians nearly double the national income.

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Before You Talk to the Media — Read This

You've got the spotlight and piqued the media's attention. Now what? Before you show up to an interview, read these tips…

Read On...

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